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Price Elasticity of Demand
Interpretation
Calculation Principles & Formulas
Price Elasticity of Demand (PED) measures how the quantity demanded of a good changes when its price changes. It helps businesses set pricing strategies: if demand is elastic, lowering prices might increase revenue; if inelastic, raising prices might increase revenue. The Midpoint Method (Arc Elasticity) is commonly used to ensure consistent results regardless of the direction of change.
Note: The absolute value is typically used for analysis. |PED| > 1 is Elastic, |PED| < 1 is Inelastic, |PED| = 1 is Unit Elastic.